How Has Male Grooming Changed In The Last Decade?
With an estimated net worth of £500m in 2019, the UK's male grooming industry has grown in leaps and bounds. Male grooming has increased in popularity, and you may not be wrong to say that the sector has become lucrative for many brands. Several decades ago, it was a different narrative as a more detailed appearance was perceived as the sole preserve of females. Below are a few ways male grooming has transformed in the last decade.
Advancement in gender-specific personal care products
A little over a decade ago, many men had no idea what type of skin they had. Whether dry, oily, normal or in combination, it didn't matter as long as they had something to slather on their body. However, as male personal care grew and more cosmetic brands focused on this gender, the narrative changed. Today, more UK men are paying attention to texturising products, salt sprays and pomades that enhance their hair, beard and skin. Additionally, there are intimate wash products to enhance male hygiene.
Of more significance is the fact that more older men are experimenting with new personal care products. It probably explains the dramatic drop in the trend of hiding grey hairs with dye. According to the British GQ, on the contrary, greying men look for products to highlight the silvers better. Perhaps, the most dramatic transformation is in younger males who are embracing a more modern metrosexual appearance.
The influx of grooming gadgets
The beard trimmer, electric shaver, ionic blow dryers, and callus grinders are just a few grooming gadgets more men are investing in. Today, there is a gadget for a man's grooming needs from head to toe. There are also places where you can get male laser hair removal services. More men have signed up for the metrosexual look and are doing what it takes to maintain it.
Heightened awareness of hair loss and finding solutions
According to global statistics, two-thirds of all men will experience hair loss at some point. Science has also proven that men are more likely to grow bald if it's prevalent in their families. The numbers don't seem too favourable in the UK. The Men's Health Forum reports that close to 7.4 million UK men deal with hair loss. Fortunately, there is an open discussion on male pattern baldness.
There is also more focus on hair thinning styles, with the UK barbering salons styling hair to hide the early stages of hair loss. Furthermore, the increase in hair creams to halt the balding process is worth mentioning. For example, in 2020, the UK recorded a 2.20% increase in balding cream purchases. This shot the value up to 6.62 million GBP in the same year. Meanwhile, the industry predicts a further increase of 8 million GBP by December 2022. Compared to two decades ago, many men didn't bother much about finding solutions to balding hair.
The evolution of male grooming can be best described as impressive. It's been a long time coming, and many men love the change.
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